If you’re launching a device or trying to get engagement with the NHS on a new technique or area of healthcare, you need to know who you will use it, who will prescribe or procure it and which stakeholders will benefit from it. Here, success is based on the best possible customer data.  Companies in the past have been obstructed by data that is outdated, unreliable and unrepresentative of the current NHS.

The NHS differs from many other healthcare systems. NHS personnel can be confusingly compartmentalised. It’s not always easy to discern who the players are in each pathway. Read our article to understand more about the importance of live data and the impact it can have on your campaigns.