In this new series of Soundbites from the NHS, we speak with Ewan Maule - Clinical Director at North East and North Cumbria Integrated Care Board.

Obesity is the biggest public health crisis that heading our way. It is likely to cost the health system billions in direct and indirect costs.

So, what are the ICBs doing? Listen to each episode in this series below to learn more.

Episode 1 - Obesity challenges facing the NHS

Episode 2 - Drives to embed a clinical director to lead the obesity agenda

Episode 3 - Shaping services and managing the growing demand

Episode 4 - Population management: looking how to manage obesity in the future

Episode 5 - Focusing on prevention: what needs to happen nationally

Episode 6 - Collaboration and working with industry